Module1: Economic Principles For Enterprise
• Behavior of firms and consumers
• Nature of competition
• Market failures
• International business strategy
• International
• Multinational
• Global
• Transnational
• Market entry modes
• Franchise
• Joint-venture
Module2: Applied Research Methods
Business Economics
• Economic modeling, simulation studies
• Economic/business forecasting
• Impact of economics on financial markets
• Understanding impact of economic statements
• Understanding effects of political events on markets
Industrial Economics
• Flow of financial capital, goods and services
• Globalisation
• Technological change
• Trade blocks
Module3: To discuss in detail competition policy, financing businesses, economic regulation and international trade.
Issues In Business Economics Competition policy
• Trade financing and business capitalization Working with regulators
• International trade principles
Marketing Dynamics
•  Developing fast-to-market technology for competitive advantage
•  Exploring the economics of customer loyalty and total customer satisfaction
•  Formulating an action-oriented marketing plan
•  Return On Marketing Investment (ROMI)
Module4: To demonstrate key skills in Economic Forecasting, develop the quantitative skills, model a market and to find relationships within data and focus on the tools of econometrics.
Economic Forecasting
• Economic indicators
• Relating economic factors to corporate growth projections
• Econometrics
• Translating short and long-term economic factors into corporate strategy
• Strategic goal alignments
Balanced Scorecard And Strategic Objectives
• Lead and lag performance indicators
• Measuring the four dimensions
• Setting strategic objectives
Formulating a strategy map
Module 5: To review how the business economist communicates the impact of changes in the external economic environment in respect to company performance and strategy.
Managerial Economics
• The role of the business economist in day-to-day management
• Feedback models
• Working with the finance and managerial accounting team
• Market strategy
• Managing people
Leadership, Vision And Implementation
• Leadership skills
• Team leading
• The ‘centreless’ organization
• Performance management and incentive schemes